“KEAP” IS A NOD TO THE KEAP STREET, WILLIAMSBURG KITCHEN
WHERE FOUNDERS HARRY DOULL AND STEPHEN TRACY
MADE THEIR FIRST CANDLES.
Story by Diana Keeler | Photography by Daeun Janet
“Keap” is also a fitting callout to the partners' business philosophy.
“Our zero-waste approach to our candle design mimics nature’s
cyclical systems,” Tracy says. “Our labels are biodegradable and
removable, making it easy to repurpose our candle tumblers.”
The pair provide instructions for safely repurposing used candle
vessels on Keap’s website, making it easy for buyers to give these
glass containers a new life (as whiskey tumblers, perhaps).
Even better: Twenty-five percent of Keap’s net profits support the
work of the SolarAid organization, which is devoted to eradicating
the use of polluting kerosene lanterns and to instead providing
those without access to the electrical grid the use of solar lamps
and clean, sustainable light.
“KEAP DONATES 25% OF NET PROFITS TO SOLARAID, AN ORGANIZATION
THAT’S DEVOTED TO PROVIDING SOLAR LAMPS AND CLEAN, SUSTAINABLE
LIGHT TO THOSE WITHOUT ACCESS TO THE ELECTRICAL GRID.
SOLARAID IS COMMITTED TO ERADICATING THE USE OF POLLUTING
Through their "Buy a candle, Light a home" program, Keap helps provide clean sustainable light to those without access to the electrical grid.