IN THE NEWS
Read the latest press about Bloomist.
For Home Design, Holiday Gift Ideas That Solve Problems Affordably—and Prettily
Lockdown has folks breaking out the good china for just-us dinners of take-out Thai. Further that cause with this pitcher, a love note to the Bauhaus school, by New Delhi-based studio Syzygy. Crafted from humble earthenware, its pure geometry pays homage to the German movement’s adherence to honesty and simplicity.
Home & Design: 2020 Gift Guide
These items were independently chosen by editors of The New York Times and Wirecutter. For the flower enthusiast who already has a cabinet full of ceramic and glass, Bloomist’s walnut bell vase, carved by Moroccan artisans, has a natural charm.
The Nice List
Holiday wishes of peace, love, and health warm the heart—and so do fabulous presents tied up with a bow. We’ve picked 40 standout ideas that achieve the magical trifecta of style, surprise, and quality—and asked tastemakers what they’re giving this year, too.
BEAUTIFUL INSIDE & OUT
A great gift becomes even better when you think outside the box. Dress your finds in the prettiest of papers. The most enthusiastic givers are famous for putting as much effort into the aesthetic of a wrapped package as they do the gift itself.
Upstate Update: A Writer’s “Layered,” Eclectic Catskills Farmhouse, Three Years In
When we first featured the Catskills farmhouse of writer Lisa Przystup, it was the summer of 2017. We loved the thoughtful, unfussy, pared-back nature of the place—though, Lisa told us at the time, it was still a work in progress. Some three years later, we figured it was time for a round of Where Are They Now: Upstate Farmhouse Edition.
From small luxuries to over-the-top accessories, our curated selection of holiday gifts are sure to make anyone happy.
For our 2020 Idea House, we built a dreamy Blue Ridge escape that shows off Asheville, North Carolina’s down-to-earth style. The result? A laid-back escape for year-round mountain living and getting together with family and friends. Step inside this year’s home for inspiration.
A GATHERING PLACE
This winter, set a warm tone with sustainable rustic and farmhouse-inspired tabletop accessories guaranteed to make your home even more inviting. Meal prep with mother-daughter-owned Itza Wood’s stylish serving spoons and forks.
How to Stylishly Decorate for Fall Without Disrupting Your Home Decor
Cozying up your home doesn't have to mean a complete overhaul of your interiors. Instead, decorating for fall can be as easy as adding a new comfy throw blanket, placing a fall inspired objet'd art on the coffee table, or laying a soft rug underfoot. Styling in small ways like this makes for an easy transition into Thanksgiving and Christmas decorating as well.
Letter From the Editor
If you're in need of a little pick-me-up (and who isn't?), then there is plenty to choose from in out gift guide, and I've included some little luxeries here. Wishing you and yours the best holiday season.
Green and Serene: Small Ways to Create a Nature-Inspired Refuge Indoors
It’s the simplest styling trick in the book, but we’re constantly amazed by the way that one little plant—or a clutch of flowers—can add cheerfulness to a whole room. A sprig of wildflowers on the nightstand or a spray of dried flowers on a kitchen table goes a long way.
Country Home Style Makers
Country is more than an enduring style. And it even transcends place. As these two tastemakers, Angie Wendricks and Courtney Allison, demonstrate, country is, above all, an attitude, one that embraces the simple joy of connecting—with the past, with nature, and with each other.
The changing of seasons and cooler temperatures brings aslew of new introductions to welcome autumn’s happy hues in style. Take a look at some of our favorites, including a bud vase crafted for BLOOMIST by artisan glassblower, Gary Bodker.
40+ Standout Pieces From the 2020 Real Simple Home
We’ve curated more than 40 of the most beautiful, innovative products seen in this year’s Real Simple Home—from elegant lighting fixtures to durable rugs to quirky accent pieces. See how we used the pieces and get inspired to add them to your home.
Wedding Centerpiece Ideas: 50 Inspiring Designs for Tables
"Immediately my mind goes to a Puerto-Vallarta-inspired tablescape with some tropical foliage and big, round blooms," explains floral designer Angie Johnson. "Terra cotta is so versatile though, you can equally incorporate it into so much. Large, English garden roses and richness can feel absolutely delicious, too!"
One Fine Clay
Terra-cotta gets its name from the Italian words for “baked earth,” and that rich, rusty color from the iron oxide it contains. But its modern cool factor comes from all the stylish ways you can use it. Embrace these ideas—that you can buy or DIY— to lend your home warmth, indoors and out.
Blush Of Youth
As the inspiration for her May arrangement, floral designer Lindsey Taylor’s selected a small, intimate oil painting, “Ella” (2007), which depicts Mr. Richter’s 12-year-old daughter reading. "To establish a simpatico mood, I paired a matte gray ceramic tum- bler by Tracie Hervy with a tall pitcher from Bloomist, whose brown glaze picked up the paint- ing’s deep chocolate background."
Sara’s Living Room & Dining Room Reveal
Before we leave the living room, there are two more things I want to call out. First up, that wood chain (from Bloomist) on the coffee table. If you are looking for a sculptural statement this is it. It’s not terribly expensive, and it’s probably the #1 thing Sara has been getting compliments on whenever someone comes over.
Spring Is On The Move
Floral designer Lindsey Taylor riffs on a dynamic sculpture: "For April’s floral impetus, I chose the aptly titled “Touching Summer” (2020). I clustered three geometric ceramic vessels into an uneasy group that mimicked the slightly awkward tension of the five-foot-tall work, and placed a floral frog atop the front vase to help shape an ikebana-style arrangement."
These Decorative Flower Pots and Planters Will Make Your Plants Pop
Whether you're into ceramic pots, brass bases, or a particular color scheme, there's something here for every avid gardener.
What's the polar opposite of cabin fever? Homebody heaven. And it can be yours wherever you live when you outfit your place with goods that invite everyone to get comfortable -- and diversions that offer hous of indoor fun. The next time the temperature goes down, your outlook will be up.
These Chic Faux Botanicals Look Real—And They're the Very First "Green" Line to Hit the Market
It can be costly to constantly refresh the flowers in the vases throughout your home. And the alternative, faux botanicals, doesn't leave behind the greenest footprint, either. Now Bloomist has made history by becoming the first maker in the industry to introduce "green" faux botanicals.
New & Noteworthy: The First Ever Eco-Friendly Faux Flowers, from Bloomist
Bloomist, an online store that opened last year, announcing the launch of their new collection of eco-minded faux flowers. These faux pieces are so artful and au courant that I would happily welcome them into my home.
Bobby’s Bookmarks: Our Favorites That We’ve Been Bookmarking This Week
Winter is in full swing for most of us, and that probably means you’re spending more time indoors (or all your time during a snowstorm). Why not let us bring a little inspiration into your life? We’re giving you another helping of the best bookmarked interiors, design and products of the week.
These Cabin-Inspired Décor Ideas Will Turn Your Home Into a Cozy Retreat
If you want to invoke that charming cabin vibe in your own home——Zach Klein, co-founder of Vimeo and creator of the Cabin Porn blog, has a few pieces of advice.
Can't Stop Won't Stop
Leanne Ford is unquestionably a serial renovator: Just when this HGTV star finished her own quiet escape in Pittsburgh, she got the itch to do it all over again. “I just wanted to simplify,” the designer explains.
A Pretty New Paintbox Location, Plus 4 More Clever Finds
The faux-plant game keeps getting bigger and better. The latest on the scene: Bloomist. Not only is it presenting us with beautiful fake flowers, but it's doing so with eco-friendly and responsibly sourced materials. No more craft store plastics for your bouquet.
When you’re decorating for fall gatherings, nothing looks fresher than dried botanicals, especially when they’ve been preserved and tinted in chic colors. Take your pick at the flower shop or crafts store—these sprigs, sprays, and pods look delicate, but they’ll give your home lasting style.
Terra-cotta Is Having a Moment
Designers and artisans alike can't seem to get enough of this earthen material’s warm hue and gritty texture. Can a material used for centuries in classic design ever really have a comeback? We think so.
On Trend: Gifts for Giving
Southern Magazine's favorite stylish gifts for everyone on your list. Included on the list is Bloomist's Pale Wood Chain, carved from salvaged wood and whitewashed.
Passion Project: Natural Beauty
With her new venture, Bloomist, Alex Bates sources simple hand-made ceramics, recycled glass cases, dried botanicals, and organic textiles that give homes an earthy, natural look and feel.
Bringing In Autumn
Part of the fun of creating a floral arrangement in autumn - when blooms are fewer but the turning leaves present new colors - lies in getting creative with what you collect and what you include.
Bloomist’s Eco-Chic Decor Heads To This SoHo Store
We love it when two great aesthetes team up to make consumers giddy. And this fall in downtown Manhattan, two particularly hip players have aligned. Come September 19th, Michele Varian‘s SoHo design store will play hostess to Bloomist, an online garden and decor destination.
A New DTC Décor Site Begins to Blossom
Being small batch oriented, Bloomist aims to offer a non-mass-produced line, said Bates, working with makers that have the ability to scale production down the road. The line fills a void, offering “unexpected decorative accessories that are not big box.”
These brands raise the bar on material provenance, from cotton fiber DNA and rapid tree replacement to resourceful repurposing of scrap metal, invasive plants, and more. The new, hyper-targeted e-commerce site carries artisan-made decor inspired by the natural world.
Plant These 5 Easy-to-Grow Herbs Now for Fresh Flavor Year-Round
“Herbs are easy to grow; they require little maintenance and are naturally pest and disease resistant,” says Alex Bates, cofounder and creative director of Bloomist. “Throughout history they have been valued in the garden for their culinary and healing properties, as well as for being ornamental.”
10 Easy (But Cool) Ways to Style Your Dining Table, According to Designers
"For entertaining, we love long communal tables with a mix of nature down the center. It’s easy to create a wild landscape with our rustic pots, beach stone vases, recycled glass cloches and jars filled with nature, moss, succulents, elements foraged from the garden. Our rustic pot is especially great for this!” —Alex Bates
Farmer Profile, Alex Bates and Michael Zung - Bloomist
Meet your fellow Farmers, Alex Bates and Michael Zung. Together, they are Bloomist—an online retailer aiming to reinvent online retail. The Farm sat down with them (in their email livingroom) to ask a few questions about Bloomist.
ANNE SAGE REVEALS HER HOME OFFICE MAKEOVER
Bloomist is a fantastic resource for found handmade objects, all of them inspired by the natural elements. I incorporated pieces like a stoneware tray to corral Ivan’s desk accessories, and a chunky wood chain that I’ve since become obsessed with.
14 Women Ceramicists with Cult Followings
We’ve admired Tracie Hervy’s delicate, perfectly proportioned ceramic pieces for a while now; but we hadn’t seen her work in person until this fall’s Field + Supply in Kingston, NY (it was worth the wait).
20 Design Objects and Ceramics That Prove Chains Are Trending
The up-and-coming New York studio Trueing gave us a sneak peek of their Cerine collection this past February, which culminated in an official search for the best examples of the chain trend.
The Little Luxury That’s Striking Our Fancy
Who can resist this made-in-Maine piece? Formed from beach stone found in New England, this match strike will fit in nicely with coastal-inspired decor. Since each stone is slightly different, you’re guaranteed a one-of-a-kind piece that will last forever.
Is Bloomist the future of online retail?
Affordable hosting and selling technology is making it easier for new players to enter the space—call it an e-commerce spring. Into this landscape pops up Bloomist, a new, hyper-targeted site focused on artisan-made home decor inspired by the natural world.
You Won’t Believe How Our Design Editor Transformed Her 1930’s Bungalow
Now accessorizing our mantle is a joy — I can’t get enough of the natural, earthy decor from Bloomist. Above I have their Bronze Stoneware Cylinder Vase, their Dried Tumbleweed, and their Dried Natural Canella on display in a glass dome.
Current Obsessions: Spring Break
We’re headed downtown to check out floral disruptor Bloomist’s artisan wares (and to sniff the flowers) at a popup shop at Marché Maman’s NYC Soho location.
Nothing Temporary Here: Pop-up Retail Is a Marketing Mainstay
When scouting out a pop-up location for Bloomist, which sells exquisite dried flowers and nature-inspired home décor, Zung visited a highly touted, trendy space but it lacked the atmosphere he sought and later found at Maman café and bakery, with its south of France, shabby chic ambiance.
WHAT WE LOVE: Online shop, Bloomist, inspires us to create a natural refuge at
home through a responsibly sourced, sustainable collection of products that help
bring nature indoors.
WHERE: Online and Bloomist Pop-up at Marche Maman, New York.
SHOP MODERN ORGANIC DECOR ACCENTS FROM BLOOMIST
I’m tapping all my favorite go-to’s for modern, organic accents. But sometimes it’s nice to add a new resource into the mix, so I was thrilled to stumble upon Bloomist!
Small Shop Love - BLOOMIST
A small shop with a big heart and a big mission! The shop is filled with a stunning collection of dried botanicals, small batch vessels, handwoven pillows, and more- all chosen with care.
HOME TOUR: ALEX BATES’S FIRE ISLAND STILT HOUSE
The founder of sustainable-design consultancy Flint & Kent and creative director of nature-centric home design company Bloomist, Bates and her husband, Andrew Hoffman, have been finding refuge on Fire Island for decades now.
Calling All Green Thumbs: Buy These Under-the-Radar Plants Before They Hit It Big
“My latest fixation is oxalis, or purple shamrock. It’s a low-maintenance houseplant
that thrives with just minimal care but is also great in the garden.”
—Alex Bates, cofounder and creative director of Bloomist
Big Lives Women’s Day Event
Lush plants and botanically-inspired objects by Bloomist created a sumptuous refuge for guests to relax and enjoy the experience. On the walls, photographer Jessica Antola inspired with her travel-centric images. The Women’s Day event celebrates the powerful stories and collections of Big Lives’ favorite female-led emerging brands.