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FOR THE LOVE OF LINEN
We’re thrilled to announce that most of our makers have now returned to making,
including our linen-loving friends at AquaVireo
in Sweden. Founded by
Creative Director, Madelein Slater, AquaVireo (Latin for fresh water)
crafts simple, beautiful, home goods like pillows and throws from high
quality linen that’s OeKo-Tex Standard 100 certified. We checked in with
Madelein recently to tell her how much we love the latest shipment, and
were thrilled to hear that AquaVireo business is actually up. Check out
our interview with Madelein below.
15 years-ago Creative Director Madelein Slater founded Aquavireo with the singular goal of making top quality, beautifully textured pieces using eco-friendly linen. Today, working in partnership with her husband Rick, Madelein partners with Swedish artisans to sew and produce beautifully detailed linen products that are also good for nature. AquaVireo’s collections blend a natural palette with subtle weaves like herringbone and distinctive details like hand-fringing and knotting.
We caught up with Madelein at 11pm in Sweden where it was still bright and sunny.
How are things at Aquavireo right now?
Right now, we are "maxed out!” New orders are coming in daily and orders that have been placed on hold are being requested, so it’s a wonderful situation to be in.
What’s your biggest challenge in this rapidly changing era?
At present it is producing enough goods in relation to the demand. Working with the supply chain which at the present is holding up well.
How are you staying strong and resilient?
Yoga, and the realization that the future is coming whatever, whenever!
Where do you find moments of joy? What nourishes you creatively?
Summer is here in Sweden. It is daylight until 11 o’clock at night. Being out in the garden and nature gives us an amazing amount of joy and energy,
What are you grateful for?
Grateful we haven't had any real slow-down in orders, in fact interest in the company is actually up.
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