1% FOR THE PLANET
Simply put 1% for the Planet puts people and the planet over profit by bringing donors
and doers together to accelerate smart environmental giving. In 2002, Yvon Chouinard,
founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the
Planet and started a global movement with a simple concept: because companies profit
from the resources they take from the earth, they should protect those resources.
Participating companies donate 1% of their sales to the organization and these funds are
channeled to a diverse array of environmental nonprofits. While 1% may not sound like a
lot when everyone commits to be 1% better it adds up fast. To date, 1% for the Planet
businesses and individuals have raised $280 million for their nonprofit partners.
Bloomist donates 1% to help environmental causes including Conservation
International and Rise and Root Farms.
You can always give more, but you should never give less than 1%.
1% for the Planet was founded to prevent greenwashing, certify reputable giving, and provide
accountability. The 1% for the Planet certification is given to businesses and individuals that
meet their high-bar commitment—donate 1% of annual sales or salary to environmental
causes. Link here to donate directly to the cause of your choice at 1% for the Planet.
Be 1% better.