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JOIN THE FLORAL SOCIETY
After months of being cooped up, many of our makers have ventured back to work,
including thefounder of The Floral Society, Sierra Steifman, captured in her
studio, below right. Inspired by the changing seasons of the natural world and
the collaborative spirit of the floral community, The Floral Society makes
creative tools and objects for home gardening and design enthusiasts, like
the functional (and fabulous!) copper watering can, shown above and below.
ABOUT THE FLORAL SOCIETY
Founded by Sierra Steifman of New York boutique floral house Poppies & Posies,
The Floral Society offers gardeners and design buffs essential gardening tools
that function flawlessly and add to the nature-inspired décor. Sierra believes
that everyone - from the budding florist to the skilled host - can be both
creator and curator, and aims to open up a world of flowers, gardening, and
casual entertaining to all.
We checked in with Sierra recently to see how her garden is growing.
How was your day?
It's 8pm, I just got home from the studio and I am sitting at my dining room table. I just lit one of our new pillar candles and I am answering emails feverishly. The workday and work week have taken on a whole new meaning lately, so I have to get in my work whenever I can.
What’s your biggest challenge as a maker?
Our biggest challenge so far has been gauging current and future demand. We're staying conservative in our planning to avoid overextending ourselves in case things slow down again this year or early next year.
How are you staying strong and resilient?
My staff is truly amazing and have been so flexible throughout all of this. We've shifted, shifted again and then shifted again to figure out what we're all comfortable with, capable of and just able to do during this time. I feel very supported by them and trust that they're working super hard to make it all happen in the studio when I can't be there.
In the beginning I was trying to be a mom and a business owner all at the same time. About a month into the shutdown I decided that in order to stay grounded I was going to focus on my daughter when I was with my daughter and work when I was working. I am no longer combining the two tasks as much as I can manage, and it's really helped me to feel more balanced. You really can't do it all well at the same time.
Where do you find moments of joy?
I find moments of joy when I am in nature. I've been spending a lot of time in the woods since the shutdown began. I crave that time now and try to fit it into my day as often as possible. We mostly walk through the Rockefeller Estate which we can reach on foot from our house.
What are you grateful for?
I am very grateful that my life was forced to slow down a little and that I was given more time with my daughter. That has been a huge silver lining for me.
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